Conveying authority on your website requires a combination of factors to be in place. A single authoritative element - such as a legal disclaimer - is usually not enough in competitive markets where other websites are already using various elements to convey both trust and authority.
The most common authority and trust-building elements you can implement on your website are:
1 Legal disclaimers
2 A privacy policy
3 Professional website design
4 SSL
5 Certified domain
6 Full contact details
7 Support / money back guarantee
8 Live chat
9 About us page
10 Testimonials
2 A privacy policy
3 Professional website design
4 SSL
5 Certified domain
6 Full contact details
7 Support / money back guarantee
8 Live chat
9 About us page
10 Testimonials
1 Legal disclaimers
Legal disclaimers exist to protect both you and your visitors / customer. Displaying legal disclaimers on your website can put your visitors at ease and help you build trust through conveying that you care.
Legal disclaimers exist to protect both you and your visitors / customer. Displaying legal disclaimers on your website can put your visitors at ease and help you build trust through conveying that you care.
2 A privacy policy
Like legal disclaimers, a privacy policy shows your visitor that you took the time to implement one on your website, and that you want to be transparent when it comes to their data.
Like legal disclaimers, a privacy policy shows your visitor that you took the time to implement one on your website, and that you want to be transparent when it comes to their data.
3 Professional website design
A professional website design can help you convey authority through professionalism. Visitors to a website that looks like it's a DIY job may well assume that the website owner operates the business from a back bedroom somewhere, and naturally be turned off.
A professional website design can help you convey authority through professionalism. Visitors to a website that looks like it's a DIY job may well assume that the website owner operates the business from a back bedroom somewhere, and naturally be turned off.
4 SSL
Secure certification clearly displayed on your website naturally puts visitors at ease, in particular with websites where personal or financial details are required.
Secure certification clearly displayed on your website naturally puts visitors at ease, in particular with websites where personal or financial details are required.
5 Certified domain
Similar to SSL, domain certification can be obtain from the domain registrar and help legitimise your domain name.
Similar to SSL, domain certification can be obtain from the domain registrar and help legitimise your domain name.
6 Full contact details
Perhaps one of the easier elements to implement, showing your full trading address, or at the very least your telephone number conveys that you have nothing to hide and you're contactable should your potential customer need assistance.
Perhaps one of the easier elements to implement, showing your full trading address, or at the very least your telephone number conveys that you have nothing to hide and you're contactable should your potential customer need assistance.
7 Support / money back guarantee
Particularly useful in e-commerce and service websites, visual elements that show that you offer support and /or have a money back guarantee can go a long way when it comes to putting customers at ease.
Particularly useful in e-commerce and service websites, visual elements that show that you offer support and /or have a money back guarantee can go a long way when it comes to putting customers at ease.
8 Live chat
Expanding on the support element, offering live chat on your website can really set you apart from the competition and build up trust very quickly with your visitors when they can quickly ask you a question there and then.
Expanding on the support element, offering live chat on your website can really set you apart from the competition and build up trust very quickly with your visitors when they can quickly ask you a question there and then.
9 About us page
About us pages have traditionally always been a good way to establish trust with visitors in the blogging community. The principles behind an about us page hold true also for other types of websites.
About us pages have traditionally always been a good way to establish trust with visitors in the blogging community. The principles behind an about us page hold true also for other types of websites.
10 Testimonials
Displaying the positive feedback you receive from others is a great way to sell yourself without a sales pitch. Many of your website visitors are going to naturally doubt or mistrust what you say about yourself until they can somehow verify it, or until you can show proof. On the other hand, your visitors will take what other customers have to say about you. And if what they say is positive... you're on a winner.
Displaying the positive feedback you receive from others is a great way to sell yourself without a sales pitch. Many of your website visitors are going to naturally doubt or mistrust what you say about yourself until they can somehow verify it, or until you can show proof. On the other hand, your visitors will take what other customers have to say about you. And if what they say is positive... you're on a winner.
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