In this article you'll find 3 examples of how to make sure your visitors gain trust in you as fast as possible. You'll find out about using previous customers as social proof, together with you own past experience in 2 different ways.
1. The most obvious way to gain trust is to have your customers or subscribers providing testimonials as to how good your products and service are. These are usually set out separately down a page, breaking up sales copy so that, in effect, they're read as isolated from that copy. However, another, or better, way to use those testimonials is to take relevant bits of them and include those bits as parts of your copy. That is, they're integrated into the sentences of your copy. So, instead of having in a separate testimonial: Fred Smith gives excellent service, you can have it more naturally in your copy: This "excellent service", as Fred Smith says,....
2. Tell a true story about yourself. Of course, this definitely has to be true, and interesting. But almost everyone has had this type of experience. Tell how you had some success at whatever it is, such as making a certain amount of money or putting up attractive websites and so on. Then, friends began asking you how you did it. At first, you weren't too keen, after your hard work, to tell anyone about what you did. But eventually you were persuaded. Then, the way you helped them has led you to your new product. You can include testimonials from some of these people too, as pointed out earlier.
3. Write about yourself. Tell visitors what you're doing overall, what your latest projects are and how you've helped others. Then move onto your new product. If you've beta tested it, you can add further detailed results. Really, you've simply given some information about yourself, and yet introduced them to the product and backed it up with evidence of previous success. In this way, your trustworthiness is closely linked to the success visitors also want from such a product as yours.
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